PSYDEH is one of two Mexican NGOs and one of 18 global NGOs chosen to work with the third cohort of the “Route to Good” responsible leadership program (R2G) offered exclusively to Route 500 members of the Dentsu Aegis Network (Dentsu), delivered in partnership with Global Giving (GG).
Dentsu is a global media group that specializes in Media, Digital and creative Communications services that Innovate the way brands are built. GG is PSYDEH’s US-based foundation partner with whom we collaborate to produce our current “Fruits of Change” global crowdfunding campaign for investments to our seed fund to support our indigenous women partner network’s first projects. PSYDEH is a top-ranked NGO within GG’s network of thousands of NGO partners.
The R2G program connects high-performing Dentsu professionals with promising small-to-medium-sized NGOs like PSYDEH in a model of mutual benefit, increasing the impact made by NGOs while growing Dentsu’s peoples’ skills and experiences.
This collaboration formally begins in January 2018 and kicks into high gear in February with a site visit by two Dentsu professionals to strategic plan our impact-making initiative to be completed by August 2018.