GlobalGiving Site Visit Confirms Past Good, Heralds Promising Future

GlobalGiving’s (GG) field team visits all NGO partners to verify for donors that funds are being used appropriately and to strengthen partner NGOs’ capacity to fundraise while increasing their responsiveness to partner needs.

With late-September 2018 marking two years as one of GG’s top-ranked partners, earlier this summer, PSYDEH was thrilled to receive our first site visit from Ms. Maria Catalina Villalpando Paez, GG’s Mexico Partnership Consultant.

There, Damon Taylor, PSYDEH’s Senior Advisor discussed with Ms. Villalpando program progress and ideas on ways GG could increase services to Mexican NGOs. For example, GG offers its Mexican NGO partners (1) the ability to accept tax-deductible donations from Mexican donors, (2) one-on-one consultation with NGOs on better practices for online fundraising, and (3) more and more robust partnership opportunities like Route2Good with the global Dentsu Aegis Network.

For her part, Ms. Villalpando shared that

It was truly inspiring to learn about the work PYSDEH does in the State of Hidalgo and to know that they are working from the bottom up to achieve a profound change that will spread in the future. Their attention to detail in each one of their projects is an example for any Mexican and international organization that seeks to improve the quality of life of the people they serve.

Her report specifically recommends that PSYDEH improve its use of GG’s platform to increase Mexican national and local donors, as well as the need to explore how PSYDEH might involve its nascent network of women-led NGOs in collective fundraising strategies as another form of experiential learning. She ends her report with her observation that

PYSDEH has managed to create bonds of trust to enter and serve in indigenous rural communities where the perception of the outsider is not always positive. And they have managed, little by little, to help these communities engage in free and informed decision-making. The ‘bottom-up’ methodology by which [PSYDEH] is governed shows that deep change takes time but in the long run it is the most [impacftul].”

Ms. Villalpando invited PSYDEH to present highlights of our work and crowdfunding better practices to other Mexican NGOs at a GG event in Mexico City in late-June. And we agreed to explore ways to strengthen our partnership come fall 2018 in pursuit of win-win collaborations.

American Art Student Creates PSYDEH’s First Animated Lesson


In the fall of 2018, PSYDEH collaborates with the American art student Olivia Taylor (in animation form to the left), a 3rd-year student at the Savannah College of Art and Design majoring in animation.

Our win-win project? Invite Olivia to apply the animation and story-boarding tools she learns at SCAD while producing PSYDEH’s first animated lesson on our scalable program in action.

In the one-minute video below, Olivia shares her thoughts about why she commits to PYSDEH and indigenous women partners building lasting communities of change in Mexico (video in English)

Preparing Proposals for “Fruits of Change” Seed Fund

A key action in PSYDEH’s ongoing “Fruits of Change” project is our first equity-based funding initiative, the “Fruits of Change” seed fund (Seed Fund). Here, global donors investing in PSYDEH’s GlobalGiving crowdfunding campaign, in effect, incentivize indigenous women working with the four local-focused NGOs in our nascent network of women-led organizations to produce their inaugural projects and thus engage in

(1) experiential learning,

(2) DOING as tool for creating gender equity in their communities, and

(3) building the organizational memory they need to sustain growth in 2019.

Nahua and Otomí leaders discussing with PSYDEH how rights inform their project work

Our Seed Fund prioritizes capacity building and knowledge sharing oriented initiatives on self-defined, current local problems. For example, and per ongoing woman-to-woman training also funded by individual global investors in our crowdfunding campaigns, PSYDEH expects to receive proposals from the below NGOs on such matters as (a) workshop and-public-forum initiative to train women and girls on how to use their own unprecedented regional development agenda to make their voices heard before newly elected leaders, as well as bilingual-Spanish and indigenous-public information and skill-building campaigns to (b) educate fellow indigenous women on female cancer prevention and detection, (c) promote better practices around child pregnancy and (d) drug and alcohol addiction prevention and awareness for indigenous youth and parents.

Route2Good Collaboration with the Dentsu Aegis Network Leads to New Learning

Following their early-2018 site visit to Mexico, celebrated in this short film by photographer Diogo Heber, the Dentsu Aegis Network’s Emily Spiegel and Brooke Bowhay agreed with PSYDEH to produce their two-phase Route2Good initiative at the nexus of Brooke’s and Emily’s expertise and PSYDEH’s needs.

To make a short-term impact, we agreed to design a test crowdfunding campaign using their analysis of American donors to foreign NGOs like PSYDEH when choosing new campaign terminology and creative material like this short video to-be-reproduced thousands of times during the campaign thanks to donations secured by Emily and Brooke.

Our test campaign titled “Indigenous Women Defeating Poverty in Rural Mexico” has just launched and will run through parts of September.

To make a medium-term impact, Emily and Brooke linked us with their friends at the global video ad-campaign company PIXABILITY. Thanks to PIXABILITY’S counsel on how best to use video content on social media, we’ve already redesigned our YouTube channel and will soon redesign our video content on our Facebook English and Spanish language pages and website. Moreover, Brooke and Emily will deliver a final test-campaign report with an eye to helping PSYDEH improve future crowdfunding efforts.

PSYDEH is one of two Mexican NGOs and one of 18 global NGOs chosen to work with the third cohort of the “Route to Good” responsible leadership program (R2G) in 2018 offered exclusively to Route 500 members of the Dentsu Aegis Network, delivered in partnership with the UK office of GlobalGiving (GG).

GG is PSYDEH’s crowdfunding platform partner with whom we collaborate to produce our current “Fruits of Change” global crowdfunding campaign for investments to our seed fund to support our indigenous women partner network’s first projects.

PSYDEH is a top-ranked NGO within GG’s network of thousands of NGO partners.

Delivering Artisanal Work For Fall Fundraiser in Mexico City

With the experiential-learning oriented “embroidery initiative”, a key element of the ongoing “Fruits of Change” project, PSYDEH invests in women leader artisans’ crafts to help these NGO leaders and budding businesswomen improve understanding of such concepts as quality control and production and pricing.

Here, PSYDEH invests in one of the women partners’ few available income streams– the sale of artisan goods. This links long-term community development strategies undergirding our scalable model to short-term monetary gain for women co-leading our work. By auctioning off the purchased goods at our October fundraising event in Mexico City we are able to leverage this short-term gain into a medium-term gain for women. All profits are then channeled to pay for updating women’s NGO’s constitutions and critical changes to the NGOs ability to pursue federal government funding in 2019.

This element and the project are crowdfunded with hundreds of small global donor investments through our GlobalGiving sponsored campaigns.

“Fruits of Change” Seed Fund Prepares to Launch

A key element of PSYDEH’s ongoing “Fruits of Change” project is our novel form of equity-based funding. Global donor investors in our GlobalGiving crowdfunding campaign fund PSYDEH who channels this money to each of the four women-led NGOs we incubate during this early stage of their growth.

This fund’s objective is to incentivize indigenous women and their network of four NGOs to each produce an inaugural pilot project. The four projects will prioritize capacity building and knowledge sharing with fellow women around self-defined, current local problems.

The Fund’s five phases are:

Project planning with the Otomí women-led Tenango de Doria-based NGO, Flor del Bosque, “flower of the forest”

(1) An open “call for proposals”, modeled after Mexican government processes and linked to recent strategic planning with women leaders, to which NGOs are invited to respond by outlining their project plans and one local or state development policy.

(2) Review of and score project submissions by a committee made up of representatives of the women’s NGOs and PSYDEH staff.

(3) Awards are announced and funds distributed in two payments to underwrite a 6-month project during which PSYDEH offers consistent intimate support.

(4) Project success and lessons learned-celebration with men and government officials.

(5) Workshops with NGOs on how to use project success to apply for additional funding from the Mexican government and other funders in 2019.

Fund’s target outcomes are:

  • experiential learning: women leaders use the Seed Fund to learn how to apply, adjust plans and then execute plans for their pilot projects consistent with their own unprecedented regional development agenda (Agenda).


  • gender equity: women and their NGOs are seen as impact-making actors whose voice matters in their Region and country when promoting project success online and in a planned event with men and public officials in early 2019.


  • sustainability: women with PSYDEH support use Seed Fund experience and success as the context for their pursuing Mexican government funding in 2019. Moreover, and as important, the women’s NGOs feel “wind in their sails” in their pursuit of being a movement whose demands are heard and who are able to negotiate solutions for their communities and region.

Women partner’s kitchen

The community of San Antonio El Grande, Huehuetla, Hidalgo, Mexico.

Women partners as artisans.