February 2018 Field Report For Global Giving Donors to PSYDEH “Fruits of Change” Campaign






Winter Yield: Your Investment = Late-2017 Wins & New 2018 Collaborations

2017 was a seminal year for PSYDEH; 2018 looks just as bright!

Since our last report, we:

  • executed the final stage of 12 months of training around political violence against women while continuing to coach women leaders on “how to” produce their own projects in 2018.
  • expanded our diverse team of majority-women professionals to include an American Fulbright and elite businesswomen from the Dentsu Aegis network of marketing and branding companies.
  • produced our biggest Public Relations event in PSYDEH history.


In December, PSYDEH completed a federal government-funded initiativeto strengthen indigenous women’s participation in Mexico’s electoral processes. This work continued progress started with our 2016-2017 award-winning initiative, is highlighted HERE in our most polished film-to-date and produced such tangible products as:

And PSYDEH continued pushing for a strong 2018 return on “Fruits of Change” investments by empowering our network of women-led NGOs to recently unveil their respective missions, visions, and logos in advance of 2018 project planning and fundraising work. See below these four logos.


PSYDEH’s sustained success is dependent on effective partnerships inspired by the “bottom-up development” truth that we are better together. For example, and thanks to 2017 success, we

  • have been selected as one of two Mexican NGOs and one of 19 global NGOs to work with the global Dentsu Aegis network of marketing and branding companies in 2018,

As exciting, PSYDEH recently enlisted Ms. Katie Freund, US Fulbright scholar, as our special projects coordinator. Ms. Freund, passionate about combining hard data and cultural studies to produce a sustainable impact, states, “I am excited to join PSYDEH because I love this region and the people who live here. And PSYDEH embraces the cultural richness of the communities in which they work, building off the natural and human resources that already exist here. It’s amazing to get to work with a team that is so committed to creating innovative, sustainable impact from the bottom-up.” See HERE for her recent field interview.


In late January 2018, PSYDEH was celebrated at a groundbreaking experience at La Cineteca Nacional de México, one of the most prestigious cinema centers in the world, produced by the innovative Colectivo Cine Social (CCS), with support from the Mexican federal government Secretaria de Cultura. See HERE for a video news story in Spanish on the experience by Xinhua News Agency.

The event took months to produce and was co-led by PSYDEH to offer 200+ Mexicans and foreigners from more than 8 countries a special screening of the new, highly-acclaimed film by director Ernesto Contreras: “Sueño en otro idioma” (Dream in another language), a panel discussion on indigenous rights, with a focus on the right of autonomy through language as key to sustainable development, and a post-event cultural experience.

The PR initiative is the most recent chapter in PSYDEH’s ongoing campaign to bridge urban and rural communities at the national and international level. And its another example of our leader-training methodology in action. As Marisela, panelist and PSYDEH indigenous women partner, says, “We as indigenous women have the same abilities, the same dreams, the same potential to be successful in life: we just lack the opportunities. And this event gives us the opportunity to have a voice, to tell our story, to speak directly to our country. “


Katie Freund, special projects coordinator, PSYDEH, Huehuetla, Hgo.


Opening ceremony, 4th Regional Meeting, Huehuetla, Hgo.

Workshop, Leadership as Social Impact Tool, Tenango de Doria, Hgo.


PSYDEH, Women Partners & Friends, PR event, Mexico City, D.F.

PSYDEH, 1 of 19 global NGOs, Route-to-Good Program 2018


Logo, Tenango NGO, funded by “Fruits of Change” investors

Logo, San Bartolo Tutotepec NGO, funded by “Fruits of Change” investors

Logo, Huehuetla NGO, funded by “Fruits of Change” investors

Logo, Acaxochitlán NGO, funded by “Fruits of Change” investors

Xinhua News Agency Covers PSYDEH’s Recent PR Event in Mexico City

Today, Xinhua News Agency, the biggest and most influential media organization in China, as well as the largest news agency in the world in terms of correspondents worldwide, released its strong video news story on our recent innovative public relations event at La Cineteca Nacional de México, co-produced by the innovative Colectivo Cine Social (CCS) with support from the Mexican federal government Secretaria de Cultura. 

PSYDEH continues its Years-long collaboration with Tec de Monterrey Mexico City Students

Students Grecia Aguilar Vázquez, Mariela Garfias Rivas, Joel Vieyra Corona and Mariana Muñoz Arias continue a years-long tradition of building win-win collaborations between PSYDEH and Tec de Monterrey Mexico City Campus (ITESM).

In Fall 2017, this group of bi-lingual, international relations-focused students led by the capable Grecia Aguilar reached out to PSYDEH about their using PSYDEH’swork as the basis for their end-of-class project linking an innovative Mexican NGO to the United Nations Fund for Gender Equity.

Cover page for the studen’s final presentation in their class “International Institutions and Organizations.”

Always willing to work with capable ITESM students, PSYDEH, Grecia, and her team agreed to a small initiative where the students would (a) secure needed intelligence for their project and PSYDEH would (b) receive their good strategic thoughts and promotion of upcoming work.

Grecia, Mariela, Joel and Mariana were good to their word. Not only is their well-produced project helpful to ongoing work with the Dentsu Aegis Network’ Route to Good program), they arranged for a fun, joint-interview with ITESM Concepto Radial’s program “Cafe International” to promote PSYDEH-ITESM ongoing collaboration and our January 27 public relations event in Mexico City.

As Grecia states post collaboration and January 27 event (english translation),

“[The] presentation of the film “Sueño en otro idioma” was better than promised. It was an experience full of emotion, coexistence and learning. I have had the opportunity to collaborate with PSYDEH twice. At each instance, I’ve learned more about indigenous people in Mexico, about their culture and their struggles, which should also be ours. Even though we live in different societies in Mexico [rural versus urban, indigenous versus non-indigenous], our diversity is our country’s wealth. “Sueño en otro idioma” teaches us this, our cultural richness, the importance of knowing and collaborating with indigenous peoples.”

Of course, these fruits come from seeds planted in 2016. Indeed, this iteration of PSYDEH’s collaboration with ITESM is built on other win-win initiatives with ITESM student Sofia Garza and the professor Mariya Mincheva Dimova.

As background, in the summer of 2016, PSYDEH was contacted by Tec de Monterrey visiting professor Mariya Mincheva with whom we had met at our Mexico City “Farm-to-Glass” public relations event and fundraiser earlier in the year. Professor Mincheva proposed a collaboration between PSYDEH and her class “Gender studies in Global Perspective”.

No Hidalgo-based NGO had ever formally collaborated with a national private university from another region of Mexico on such a venture. Yet, this type of venture was not new to Professor Mincheva; she had began her practice of linking Tec Students with education-focused Mexican NGOs in a 2015 project involving Tec. de Monterrey Puebla students and an NGO based in Chiapas.

Logo, “Tejiendo Oportunidades”

In November 2016, at Tec de Monterrey’s Mexico City campus, Professor Dimova and her 24 students from the aforementioned class “Gender studies in Global Perspective” (one of whom was Grecia Aguilar), sponsored a first-for-Tec and-PSYDEH event to celebrate the students’ crowdfunding campaign “Tejiendo Oportunidades.”

Keynote speakers (Tec professor, PSYDEH General Coordinator, Native Women Leader and Student)

The wine and cheese event linked 70+ Tec students, professors and alumni with PSYDEH domestic and foreign staff and native women partners to celebrate our bridging “worlds” via concrete actions like the students’ crowdfunding campaign.


Thereafter, Ms. Garza, unsolicited, reached out to PSYDEH on how she can learn by doing with the NGO and has become a trusted friend and colleague. And Professor Mincheva, now based in Houston, Texas, published an op-ed about the value of PSYDEH’s work in the wake of President Trump’s election victory in the USA.

PSYDEH Harvests Big Wins at Biggest PR Event in History

On Saturday, January 27, 2018, PSYDEH was celebrated at a groundbreaking experience at La Cineteca Nacional de México, one of the most prestigious cinema centers in the world, produced by the innovative Colectivo Cine Social (CCS), with support from the Mexican federal government Secretaria de Cultura.

The event began with 180+ Mexicans and foreigners from more than eight countries learning about PSYDEH’s work while the Colectivo’s sponsor Lupuloco Cerveceria served its Pale Ale to all event participants.

The day’s main event followed with a special screening of the new, highly-acclaimed film by director Ernesto Contreras: “Sueño en otro idioma” (Dream in another language). Thereafter, PSYDEH participated in a panel discussion on indigenous rights, with a focus on the right of autonomy through language, as key to sustainable development. Those speaking were Mardonio Carballo (poet, writer and Nahuatl-speaking actor), Manuel Poncelis (star actor in the film) and PSYDEH’s own Diana Ramírez (Otomí) and Nahuatl-speaking Marisela Romero, long-time PSYDEH companion and leader in the Acaxochitlán-based NGO incubated by PSYDEH.

Part two of the experience continued with a packed house at Teatro La Capilla where all enjoyed the powerful “human library” experience co-led by PSYDEH’s women partners. Here, members of the public and women leaders explored a real exchange around such questions as (1) do you think it is different to be a woman in the city or another country than it is in life in rural Mexico?, (2) what do you feel about being a women leader of your family, community and municipality, (3) Why is it important that our children speak our native languages? and (4) what beyond artisan embroidery represents our cultures? We also served craft beer, offered a bazaar of women’s artisan work (as small enterprise incubation exercise) and PSYDEH’s “Del Otro Lado” photography exhibition.

Taking months to produce, this novel experience is the most recent chapter in PSYDEH’s ongoing campaign to bridge urban and rural communities at the national and international level.

And its another example of our leader-training methodology in action. As Marisela, panelist and PSYDEH partner, says, “We as indigenous women have the same abilities, the same dreams, the same potential to be successful in life: we just lack the opportunities. And this event gives us the opportunity to have a voice, to tell our story, to speak directly to our country. “

Those unaffiliated with PSYDEH who attended were equally impacted. Post-event, Susana, shared with PSYDEH, “I want to congratulate all the team for bringing so many people together, for fostering an atmosphere of dialogue, intercultural learning, cross-cultural empathy and the promotion of transcendental values such as respect, collaboration, gratitude and solidarity, through each of the event’s activities.”

As important, thanks to the indispensable leadership by CCS, and the support from the Secretaria de Cultura and, Agencia SHa, the production company behind “Sueño en otro idioma”, PSYDEH harvested varied fruit to be enjoyed throughout 2018.

PSYDEH Celebrated in National Print & Radio Before Big PR Event

PSYDEH’s forthcoming partnership with Colectivo Cine Social at La Cineteca Nacional de México, with indispensable support from the Mexican federal government Secretaria de Cultura, is the latest iteration of its years-long strategy to use photo and film and cross-cultural and-class collaborations to promote its work in rural Mexico to national and international audiences.

With the January 27 special screening of the powerful “Sueño en otro idioma“, a panel discussion, and post-event cultural experience, PSYDEH and women leaders of a partner network of new NGOs will help lead the day’s experience exploring indigenous rights, with a particular focus on the right to autonomy through promoting and protecting indigenous language, as key to sustainable development of all communities.

As an extension of this innovative partnership, and before the event itself, PSYDEH is celebrated in recent radio interviews and myriad Mexican press articles.



PSYDEH is highlighted in Informate, the Mexico City-based Donde Ir, and similar articles in La Jornada Aguas Calientes, La Jornada UNAM, Time Out Ciudad de México, 20 Minutos, México Nueva Era, Escenarios and the Herald Estado de México.

Language is the Heart of Culture: PSYDEH headlines a unique national event in Mexico City

PSYDEH is thrilled to be the celebrated Mexican NGO at the January 27 Mexico City-based film-experience at La Cineteca Nacional produced by the innovative Colectivo Cine Social, with support from the Secretaria de Cultura.

Having met the Colectivo’s criteria for Mexican NGOs worthy of celebration, we will:

* present an information table on our work;

* project our newest promotional video before the special screening of the new, highly-acclaimed film by director Ernesto Contreras: “Sueño en otro idioma” (Dream in another language);

* use the national platform to link women leaders with national and foreign actors in the second edition of our using the “human library” concept as social capital builder;

* continue our tradition of using national public relations events as platforms for the women leaders working as entrepreneurs meeting global demand for their artisan work;

* present our photo exhibition “Del Otro Lado.”

To make the most of this unique opportunity, PSYDEH leveraged a “Fruits of Change” project funded work session for the leaders of the women’s Network of new NGOs into training on (1) basic principles on public speaking, (2) how to share information in personal interactions with strangers, (3) why film and the event is an important bridge for linking rural indigenous cultures with those in Mexico City and abroad and (4) informing the Colectivo on the questions the leaders believe are most important for the human library.

We also dicussed the importance of the film and event for connecting rural indigenous cultures to mexico city and international citizens.

We finished our work session by creating video content we used to co-produce with the Colectivo this promotional video capturing the essence of the event entitled, “my language is my culture”

Second Phase of PSYDEH’s “Fruits of Change” Global Crowdfunding Initiative is Off to a Fast Start

Fresh off first-phase success in their inaugural “Fruits of Change” global crowdfunding campaign with US-based Global Giving (GG), PSYDEH, a top-ranked organization in GG’s network, launched its second phase titled “Seed Fund Indigenous Women Defeating Poverty” in late November 2017.

“This project”, PSYDEH writes,

“complements [our] ongoing work by channelling donor investment into a seed-money fund. This fund incentivizes indigenous women and their nascent network of NGOs to produce four unprecedented, pilot projects to solve local problems across cultural and geographic boundaries in quarters 2 and 3, 2018. Project success is then strategically celebrated in quarter 4 with men and public officials as further evidence on why women are key to driving bottom-up, sustainable progress.”

PSYDEH raised close to $2,000usd in just 2.5 months and has since merged the effort into a year-long campaign to coincide with the early-March 2018 GlobalGiving Girl Fund Campaign.