Sustainability Coordinator Position to Strengthen PSYDEH Impact

PSYDEH announces that it will begin its search for our first Sustainability Coordinator in the 3rd quarter of 2018.

As background, PSYDEH was founded in 2007 by four women professionals to serve women and girls while promoting local sustainable human development.


Seven years later, we evolved our strategic foundation (mission, vision, values and strategic directions) with the goal of becoming a sustainable enterprise crafting a scalable model to make a lasting social impact.

As evidenced by our 2017 Annual Report, we’ve made strong progress over the last four years.

To make further progress towards our goals, we must invest in a full-time staff person dedicated to creating PSYDEH’s sustainability plan and exploring with women-led organizations how they can do the same.

PYSDEH’s Sustainability Coordinator will focus on four important areas: crowdfunding, impact measurement, social enterprise incubation and social capital.

CROWDFUNDING: Direct a large-scale international crowdfunding campaign in 2018-2019. The Coordinator will leverage PSYDEH’s top 3% partner status in US-based GlobalGiving’s network, and new communications and donor target learning from our collaboration with Dentsu Aegis Network.

SOCIAL IMPACT MEASURING: Implement a new monitoring and evaluation protocol to improve PSYDEH’s on-the-ground social impact, based in part on ongoing PSYDEH participation in the GlobalGiving Social Impact Academy.

SOCIAL ENTERPRISE: Incubate a new social enterprise for our nascent Network of women-led organizations, by joining PSYDEH, women partners, and national and international private-and public-sector collaborators.

SOCIAL CAPITAL: Produce a social capital building initiative to link PSYDEH and our women partners with 15 Mexico City-based businesswomen and men. We will share experiences and resources needed to continue making progress towards our respective missions.

PSYDEH is excited about this 2018 investment in organizational sustainability, and our anticipated enhanced capacity to make a sustained social impact. *Check this space later in 2018 for more developments.


Planning Advances around Novel Storytelling Training

PSYDEH knows that our future capacity to make sustainable impact rests, in part, on our ability to tell true and compelling stories.

PSYDEH workshop on “Individual & Communal Autonomy”, October 2014, Huehuetla, Hidalgo. *Photo by Damon Taylor

Since mid-2014, storytelling sits at the core of our work. For example, PSYDEH uses the locally understood tree metaphor to explain to the outside world how our multi-year scalable program model produces social impact. We invite women partners’ to use the same to communicate with each other their thoughts about women-led, rights-based community development (RIGHT).

Or, with our late-2016 animated video, produced by PSYDEH German collaborator Dr. Andre Stoffel, we experiment using rudimentary technology-based art to weave an easier-to-understand story for potential donors about our bottom-up oriented work.

More recently, this early-2018 project promotional video produced by PSYDEH collaborator and professional photographer Diogo Heber invites global citizens to learn how we link our bottom-up empowerment model to combatting political violence against women. And, with our ongoing series Voces Femininas, co-produced with Diogo, we encourage indigenous women to do the “inviting” by sharing in their own words their thoughts about their work and challenges.

Otomí leaders in a PSYDEH workshop titled “Women as Citizen Leaders”, November 2017, San Bartolo Tutotepec, Hidalgo.  *Photo by Diogo Heber

Why? We—our staff, women partners and donors—are human beings. And humans connect, collaborate, and produce change through the stories we tell, knowing that the most personal is the most universal, best received when we are comfortable in one other’s “living room.”

Seth Godin, Carl Rogers and Paul Ricoeur remind us of these truths. PSYDEH lives them.

Diogo states, “I believe that if a story is well told in image, it can bring the subject in the image and the audience closer, creating a needed  conversation between all when there would have been nothing but for the image.” 

And so it is logical and important that our network of women leaders strengthen their understanding of that which we are learning, and experience what it is to tell a compelling, truthful story about who they are and what they want, for their communities and themselves.

Whether through text, photo or film (many women partners are functionally illiterate), Katie Freund, co-designer of PSYDEH’s storytelling training curriculum, states that “the stories that we tell ourselves and others determine how we live our lives: our choices, words, and actions. I think it is essential that we empower our partners to communicate their truth in an intimate, compelling way, not only for their community work, but also as an important step in making changes in their own daily lives.”

Strategic planning for our cutting-edge narrative training initiative is underway; the work funded by 100s of global citizens via our GlobalGiving crowdfunding campaign “Educate Indigenous Women Leaders to Defeat Poverty” will begin in late-summer 2018.

Here, PSYDEH offers a multi-phased series of workshops (RIGHT), including values-celebrating training, while co-creating with women their own personal, NGO and collective stories. The initiative will end with (a) their presenting their stories at a regional public forum for indigenous men, women and youth and government officials and (b) using the stories as a key part of our pursuit for new friends and resources.



PSYDEH Wins Prestigious National Grant to Promote Transparency and Access to Information

PSYDEH has been selected by the reputable Instituto Nacional de Transparencia, Acceso a la Información y Protección de Datos Personales (INAI) to be one of 22 Mexican NGOs across the Republic producing 2018 projects promoting knowledge and activism around the General Law of Transparency and Access to Public Information.

PSYDEH “popular education” oriented workshop, Acaxochitlán, Hidalgo. Photo by Diogo Heber.

This education, skill-building and civil society strengthening project is organized loosely around the Paulo Freire model of popular education and executed using gender and humanistic psychology lenses. Specifically, PSYDEH produces:

Four day-long educational workshops: Train 100 indigenous women representing 20 indigenous communities on citizens’ rights to public information and protection of personal information.

200 action-learning public meetings: Each of these 100 women are supported when working with her local government delegates to organize two community meetings, a minimum of 30 people per meeting, where she shares workshop learning, indirectly benefiting a total of 3000 men and women in our 20 target communities.

Learning put-to-action: PSYDEH consults these 100 indigenous women on their making a total of 300 specific requests for information of the municipal, state, and national government using the national platform of transparency. 100 of these requests will be made in the women’s Otomí, Nahuatl and Tepehua language as a vehicle to help PSYDEH advise INAI on ways to make more friendly their Spanish language–based virtual tools for those uncomfortable or unable to speak Spanish. And PSYDEH’s partner NGO network of 5 organizations led by indigenous women will elaborate and submit a minimum of 10 avisos de privacidad inquiring on how their personal data collected is processed and protected in accordance with the law.

Video evidence: Actions are celebrated in an end-of-project PSYDEH-produced film.

PSYDEH is thrilled to be chosen for this work. We get to collaborate with INAI, a key federal institution. As PSYDEH general coordinator Jorge Echeverria states, “With this project, our organization is forming alliances with the most important autonomous actors in Mexico… These alliances strengthen our powerful history of attacking the most important problems in Mexico.”

And the project gives us another great opportunity to strengthen our partner network of NGOs and their indigenous women leaders. By co-leading our INAI work, women continue to be seen as change-making actors in a region where they confront significant political, gender and other forms of violence and discrimination, as we were reminded in our 2016-2017 nationally celebrated work with the Instituto Nacional Electoral (INE) and later in our work with the Instituto Nacional de las Mujeres (INMUJERES) celebrated in the below PSYDEH film.

PSYDEH Releases its 2017 Annual Report

2017 was a seminal year for us at PSYDEH. Through our education, organizing and microeconomic work, we planted more seeds for immediate and long-term social impact. We learned and adapted to changing circumstances. And we remained committed to our multi-year plan, helping us to harvest strategic success and produce new firsts and wins.

English language (best for viewing online)

English language (best for printing)

“Fruits of Change” Project Work Continues

Women leaders of the Huehuetla NGO “Nuevo Amanecer” with PSYDEH field consultant Diana Ramírez León

PSYDEH remains in the field pushing for a strong 2018 return on “Fruits of Change” investments.

Our goal? We strengthen PSYDEH and women-led NGO network sustainability while building social capital between and among indigenous women and local, national and global citizens while linking our rights-based, bottom-up empowerment work with short-term economic benefits for women and their communities while continuing to promote their free and informed participation in electoral politics.

The following actions are among those we expect to produce through early 2019:

(1) Experiential learning initiatives, e.g., investing in women leader artisans’ crafts as a vehicle for training on quality control and production.

(2) Form a robust local-based team to support women partners and their NGOs.

(3) Train NGO leaders to (a) propose development policies to politicians post-July 2018 elections and (b) execute their inaugural projects to-be-funded by our first Seed Fund, e.g., a two-phased initiative linking coffee production to indigenous language promotion to youth.

(4) Promote free and informed voting while combatting political violence against women.

(5) Novel story telling training for women leaders and their NGOs.

(6) The 5th in our novel series of regional forums of indigenous women leaders of the Sierra Otomí-Tepehua region.

PSYDEH Qualifies for GlobalGiving’s Social Impact Academy 2018

American Katie Freund, Special Projects Coordinator, will represent PSYDEH in GlobalGiving’s 2018 Social Impact Academy starting May 22nd.

This six-week GlobalGiving mix of webinars and real-world assignments is led by global impact experts and designed to help NGOs like PSYDEH strengthen our social impact measurement and evaluation tools, learn social change and community engagement theories, and explore how best to share impact stories.

As a learning organization making social impact, this course helps PSYDEH to evolve the systems and practices we use in our change-making work. Katie states, “As a team member focused on sustainability questions, it is critical that I, we, strengthen our ability to make social impact, at the individual, community and national level. I think the Academy is a key step in this process.”

Other expected benefits include:

  • PSYDEH will better define what we do and can do through co-learning around impact-making strategies used in projects, movements, and activities executed by other Academy students. Among PSYDEH’s challenges is that our work is novel in Hidalgo and Mexico: bottom-up development and investment in community leaders and organizers is desperately needed but not well-understood, nor easily measured, work. As such, PSYDEH faces an uphill battle in securing right, consistent resources, human and financial, to do our work well. Learning with a cohort through models from which to draw better practices, ideas and solutions for our unique reality will give clarity on smartly navigating this challenge.


  • The Academy will help strengthen our processes, systems and techniques for determining and then measuring progress in social impact goals.


  • Co-learning with Academy students and experts from around the world will lead to cross-border collaborations from which we will all surely benefit.

For more information on GlobalGiving’s Social Impact Academy, visit their website HERE.

To learn more about PSYDEH’s collaboration with GlobalGiving, visit our current crowdfunding campaign page HERE

PSYDEH selected for the Global Leadership Council of US-based GlobalGiving

PSYDEH has been chosen to be among 20 NGO representatives from 12 countries sitting on GlobalGiving’s (GG) 2018 Global Leadership Council.  GG is the largest global crowdfunding community connecting nonprofitsdonors, and companies in six continents.

NGOs chosen for the Council are top-ranked GG partners like PSYDEH, who understand GG’s evolution and can bring fresh ideas and new perspectives to the US-based 501(c)(3) and how it works around the globe.

The Council meets twice a year to discuss important issues related to GlobalGiving—campaigns, pricing, new experiments, project ranking, and more. It also acts as an ad hoc advisory committee, providing regular feedback and engaging in discussions about new features on the site and ideas for future campaigns via the Leadership Council Facebook Group and email. And members are occasionally engaged as country and area experts, for GG and its partners.

PSYDEH feels fortunate to be Mexico’s representative on the Council. As PSYDEH’s Senior Advisor, Damon Taylor, and representative to the Council states:

We value our GlobalGiving collaboration. As a key pillar on which one of our six-revenue streams is built, their crowdfunding platform and related services organized around their values of LISTEN, ACT, LEARN, REPEAT, gives us operational-and field-flexibility. Such is particularly important when apolitical PSYDEH must weather difficult funding years like 2018, an election year in Mexico when government funding is largely reserved for those NGOs linked to political parties. Serving on the Council helps PSYDEH demonstrate our appreciation while helping to improve the GlobalGiving value proposition.