Route2Good collaboration with Dentsu Aegis Network Moves Into the Next Phase


Following their late-February site visit to Mexico, celebrated in the below short film by photographer Diogo Heber, Dentsu Aegis Network’s Emily Spiegel and Brooke Bowhay negotiate with PSYDEH on how best to build their 2018 Route2Good collaboration.

Our goal? By late-April, we will have designed a multi-faceted initiative built at the nexus of Brooke and Emily’s expertise and PSYDEH’s needs to produce short-term measurable impact and medium-term strategic organizational evolution to sustain this impact.

PSYDEH is one of two Mexican NGOs and one of 18 global NGOs chosen to work with the third cohort of the “Route to Good” responsible leadership program (R2G) in 2018 offered exclusively to Route 500 members of the Dentsu Aegis Network, delivered in partnership with the UK office of GlobalGiving (GG).

GG is PSYDEH’s crowdfunding platform partner with whom we collaborate to produce our current “Fruits of Change” global crowdfunding campaign for investments to our seed fund to support our indigenous women partner network’s first projects.

PSYDEH is a top-ranked NGO within GG’s network of thousands of NGO partners.

PSYDEH is one of 38 Mexican NGOs across the Republic Chosen for the National Network Promoting the Vote and Citizen Participation

Pursuant to PSYDEH’s multi-year program empowering bottom-up, local problem solving, including recent nationally celebrated work empowering indigenous women to participate in electoral politics, we’ve been chosen as one of 38 Mexican NGOs across the Republic forming the Network to Promote the Vote and Citizen Participation in the 2017-2018 Electoral Process (Red de promoción del voto y de la participación ciudadana en el proceso electoral 2017-2018).

This network is organized and accredited by funder partner Instituto Nacional Electoral through their “Mechanism of coordination and collaboration with civic organizations for the promotion of the vote and of the citizen participation.” It’s mission is to:

  • enhance the dissemination, promotion and training in political-electoral rights and responsibilities of citizens,
  • promote the importance of the electoral process, the political system and the perniciousness of electoral crimes, and
  • stress to citizens the value of participating in the public life of the country beyond the elections, for example in academic, neighborhood or community associations that provide tools for the demand of human rights.

Third Student Indigenous Investigation Forum “Meeting of The Academic Community”


PSYDEH promotes and hopes to attend the Third Student Indigenous Investigation Forum “Meeting of The Academic Community” on May 16-17 at the Universidad Autonoma de Hidalgo (UAEH) in Pachuca, Hidalgo.


This conference, in honor of the third international fair of Indigenous Cultures “Democracia, Migración y Fronteras”, focuses on five interrelated subjects in the context of the overall theme “MIGRATION OF INDIGENOUS PEOPLE”

  • Indigenous language, art and identity
  • Economic entrepreneurship & empowerment
  • Social problems & Rights of Indigenous People
  • Organizational processes and projects
  • Migration

The conference is organized by La Red de Investigación y Desarrollo Comunitario (RIDECO), in collaboration with the “la Raza y la Global Educación” Office of the University of New Mexico and the Universidad Autonoma de Hidalgo.


Global Crowdfunding Investors Put More Wind in PSYDEH’s Sails

From March 1 – 15, PSYDEH competed in the US-based GlobalGiving (GG)’s 2018 Girl Fund Campaign crowdfunding competition, in honor of International Women’s Day.

Our Hidalgo-and Mexico City-based staff, collaborating with friends and partners like our Dentsu Aegis Network team, joined forces to mobilized global investors around our slogan “We are PSYDEH” and  Fruits of Change Seed Fund, a campaign funding women partners’ NGOs inaugural four projects to address local problems in 2018-2019.

In just two weeks, using creative marketing tools like this short promo video “Behind PSYDEH’s Camera“, PSYDEH came in 1st place among Mexican NGOs, 9th out of over 150 participating NGOs when raising almost $6,000 from hundreds of donors from around the world.

For more information on campaign success, see the below postcard and this video thank you message from campaign coordinator and PSYDEH Special Projects Coordinator, Katie Freund.



Katie Freund & COMEXUS Mexico Promoting PSYDEH’s GG 2018 Girl Fund Campaign

Katie Freund, PSYDEH’s special projects coordinator and Fulbright ETA grantee working with the Mexican COMEXUS, recently promoted PSYDEH’s participation in the Global Giving (GG) 2018 Girl Fund crowdfunding campaign with a solid FB posting HERE. 

For PSYDEH, that which Katie states in this post is just more evidence on why our collaboration is win-win, for PSYDEH, our women partners, Katie and COMEXUS:

“I chose to be Fulbright ETA because I wanted the opportunity to live, work, and be a part of a Mexican community. I wanted the opportunity to better understand life in a country that has always been so close but which I know so little about. I wanted to form connections with people who had different backgrounds, spoke different languages, and saw the world differently because I want to work to encourage both countries to not only tolerate or cooperate with each but appreciate and embrace our differences in order to move forward…

… I believe in the kind of bottom-up development [PSYDEH is] supporting, and I thought that I could really help connect these women to resources and support in other parts of Mexico and the world. Working with them has expanded my knowledge of daily life and challenges in rural Mexico, and has opened access to a lot of communities I wouldn’t have gotten to know otherwise.”


PSYDEH continues Film-interview series highlighting Indigenous Women Voices

In late February 2018 PSYDEH continued its years-long strategy of using the camera as an empowerment tool by continuing its series of filmed-interviews called “Voces Femininas” (feminine voices), the brainchild of our Brazilian photographer Diogo Heber.

Why? Be they staff, friend or indigenous partner, PSYDEH knows that it needs to promote the feminine voices at the heart of our current work.

Episode two (Spanish), produced by the women themselves, celebrates the powerful voice of Balbina Cruz Vargas, Nahua leader from Acaxochitlán, Hidalgo, and president of the new NGO called Yolki Ino Yolo A.C., member of the nascent network of NGOs led by indigenous women in partnership with PSYDEH.

February 2018 Field Report For Global Giving Donors to PSYDEH “Fruits of Change” Campaign






Winter Yield: Your Investment = Late-2017 Wins & New 2018 Collaborations

2017 was a seminal year for PSYDEH; 2018 looks just as bright!

Since our last report, we:

  • executed the final stage of 12 months of training around political violence against women while continuing to coach women leaders on “how to” produce their own projects in 2018.
  • expanded our diverse team of majority-women professionals to include an American Fulbright and elite businesswomen from the Dentsu Aegis network of marketing and branding companies.
  • produced our biggest Public Relations event in PSYDEH history.


In December, PSYDEH completed a federal government-funded initiativeto strengthen indigenous women’s participation in Mexico’s electoral processes. This work continued progress started with our 2016-2017 award-winning initiative, is highlighted HERE in our most polished film-to-date and produced such tangible products as:

And PSYDEH continued pushing for a strong 2018 return on “Fruits of Change” investments by empowering our network of women-led NGOs to recently unveil their respective missions, visions, and logos in advance of 2018 project planning and fundraising work. See below these four logos.


PSYDEH’s sustained success is dependent on effective partnerships inspired by the “bottom-up development” truth that we are better together. For example, and thanks to 2017 success, we

  • have been selected as one of two Mexican NGOs and one of 19 global NGOs to work with the global Dentsu Aegis network of marketing and branding companies in 2018,

As exciting, PSYDEH recently enlisted Ms. Katie Freund, US Fulbright scholar, as our special projects coordinator. Ms. Freund, passionate about combining hard data and cultural studies to produce a sustainable impact, states, “I am excited to join PSYDEH because I love this region and the people who live here. And PSYDEH embraces the cultural richness of the communities in which they work, building off the natural and human resources that already exist here. It’s amazing to get to work with a team that is so committed to creating innovative, sustainable impact from the bottom-up.” See HERE for her recent field interview.


In late January 2018, PSYDEH was celebrated at a groundbreaking experience at La Cineteca Nacional de México, one of the most prestigious cinema centers in the world, produced by the innovative Colectivo Cine Social (CCS), with support from the Mexican federal government Secretaria de Cultura. See HERE for a video news story in Spanish on the experience by Xinhua News Agency.

The event took months to produce and was co-led by PSYDEH to offer 200+ Mexicans and foreigners from more than 8 countries a special screening of the new, highly-acclaimed film by director Ernesto Contreras: “Sueño en otro idioma” (Dream in another language), a panel discussion on indigenous rights, with a focus on the right of autonomy through language as key to sustainable development, and a post-event cultural experience.

The PR initiative is the most recent chapter in PSYDEH’s ongoing campaign to bridge urban and rural communities at the national and international level. And its another example of our leader-training methodology in action. As Marisela, panelist and PSYDEH indigenous women partner, says, “We as indigenous women have the same abilities, the same dreams, the same potential to be successful in life: we just lack the opportunities. And this event gives us the opportunity to have a voice, to tell our story, to speak directly to our country. “


Katie Freund, special projects coordinator, PSYDEH, Huehuetla, Hgo.


Opening ceremony, 4th Regional Meeting, Huehuetla, Hgo.

Workshop, Leadership as Social Impact Tool, Tenango de Doria, Hgo.


PSYDEH, Women Partners & Friends, PR event, Mexico City, D.F.

PSYDEH, 1 of 19 global NGOs, Route-to-Good Program 2018


Logo, Tenango NGO, funded by “Fruits of Change” investors

Logo, San Bartolo Tutotepec NGO, funded by “Fruits of Change” investors

Logo, Huehuetla NGO, funded by “Fruits of Change” investors

Logo, Acaxochitlán NGO, funded by “Fruits of Change” investors